Why Prevention Is So Hard

We know what we should do. But we don't.

When it comes to prevention, I like to quote one of my all-time favourite philosophers, Homer Simpson; when his wife Marge advised him not to drink a jar of vodka and mayonnaise, he responded:

“That’s a problem for ‘Future Homer’.

Man, I don’t envy that guy.”

We all know that prevention is better than cure.

But why is it so hard to follow that advice?

We …